10 recipes to create devastating headlines that get a reader hooked on your ad.

There’s no question that the headline of your ad is the most important thing about it. 

Getting someone's attention in the first place is half the battle in selling to somebody and with the modern standard of being bombarded with marketing messages and notifications during the day-to-day, you better have a good headline that cuts through all that clutter.

Luckily, I'm going to show you some frameworks that take the headache out of coming up with good headlines and are guaranteed to sell. 

10 recipes for creating highly profitable headlines.

They will work every single time, for any industry, at any point in time, provided you have a compelling offer to give to people:

How to… - “How to make 10k a month PROFIT as a business owner.”

It doesn’t get any simpler than this formula. With every ad you make you're looking to reach your audience with a particular offer, and you always want to give them a unique premise. The “how to” opening will always work because you’ll be showing them something that they care about, and how to do it. 

Why… - Why 90% of most local businesses fail within the first year.

Humans used to wonder why the sun sets and rises, why the weather gets colder and warmer, and why certain things happen the way they did. That innate curiosity hasn’t changed, and will never change. If you can show them in one line that you have the answer to an unsolvable enigma, that’s a hard proposition to ignore. 

Secret to… - “The secret to closing clients like The Wolf of Wall Street.” 

Slightly different to showing them the truth, you're presenting them a gimmick, a glitch in the matrix. We will always pay attention to things that get us to our desires faster, and if you present that to your audience, they’re at least going to be interested in what you're saying.

What NEVER… - “What NEVER to say on a sales call if you want to do business with the prospect.”

What really motivates and drives decisions, isn’t necessarily the dream outcome of being a hero, but rather the outcome of failing, and looking like a clown. Embarrassment as a motivator always beats bravery, and using this recipe will make them pay attention to what you're saying because you’ve shown them that by not reading this text, they have a greater chance of failing. 

PLUS. - “PLUS the exact phrase that will make your prospect happily sign your contract.”

This is like adding gasoline to the fire of your headlines. Add this onto whatever headline you’ve created with another thing that would attract your audience to your offer, and if it works well with the original headline, it will only stack up curiosity in their head and practically force them to read it.  

Number. - 7 steps that guarantee you will reach your push-up goal each day

When you go to get your weekly groceries in the supermarket, what's the first thing you do before stacking up on countless shopping bags? You create a list, right? Makes it much easier to see what you need, and what you don’t need. Same thing with a number list. If you can promise them a desirable outcome by following a numbered step list, that’s innately fascinating.

...right? WRONG! - Working smart is what will guarantee your success, right?

WRONG! Why working “smart” will never be enough and what you need to

do instead.

We’ve taken their current expectation, and we’ve shattered it. People HATE being wrong. Try arguing with a communist, and even after you’ve shot their argument and logic full of holes they will still believe that they are right. Telling them why they’re wrong will get their attention, but don’t go overboard with it, otherwise, you can lose them very quickly. 

WARNING! - WARNING! Don’t email another client until you learn this new upsell. 

DANGER! DANGER! DANGER! Humans are hardwired to pay attention to potential threats to their existence. By using this recipe, you shortcut the reader's ‘primal caveman brain’. There is nowhere for their attention to go but the words on the screen. 

Now that you have 10 recipes for creating attention-grabbing headlines that will work every single time, you have no excuse for creating bad headlines: It's time to get to work. 

If you’d like to see how we’d use these recipes to create highly converting ads for your business, get in touch with me here. 

It's free, and I’m not going to pull any high-pressure sales talk on you. 

We’re both too busy for that.