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Do This To Supercharge Sales From Your Marketing.

  • Writer: Daniel Gilbert
    Daniel Gilbert
  • Aug 30, 2024
  • 2 min read

Updated: Sep 28, 2024


The Customer Product Association Enigma. 


There is a minor selection of companies who, as soon as you hear the type of product they sell, are instantly thought about. 


Cola with Coca-Cola

Search Engine with Google

Phone with Apple.


It is no accident that they have achieved this kind of ‘Top Of Mind Awareness’, but here’s the spooky part: ANY business can recreate this effect for their consumers.


And you don’t need a 7-8-figure marketing budget to do it. 


You just need a little something called… ‘drumroll’


A CTA!


‘And what the hell is CTA?’ you might ask.


Let me show you:


How to supercharge your marketing with just a small addition. 


CTA stands for Call To Action. And it’s the best way (by far) to build that coveted ‘Top Of Mind Awareness’.


Let’s say you run a business on a service-based model. 


Could be a plumber.

Could be a doctor.

Could be a lawyer (If you really want to sell your soul).


How would you get the word out about your business?


Maybe you’d run ads on the internet and social media.

Maybe you’d put up a massive sign-up. 

Maybe you’d tell all your friends and family about your business till the cows come home.  Maybe, you do ALL of that and more.


Now add a CTA to that and everything gets supercharged.


At the end of anything and everything you do, put a little action step at the end. 


Something like: 


download your free guide to do X’ 

or 

‘put your email here and we’ll send you the best way to do Y’,

or 

‘Text this number to get more information about Z’.


Just give them something, anything to do, that will give you the contact information for an interested customer. 


Because doing this does two very important things:


  1. It makes it much easier for you to measure how successful your marketing REALLY is. 

  2. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it.


As you put more CTA’s into your marketing, you’ll start to build up a list of people with interest in your products and services, who we can then retarget again, and again, and again, until they buy.


Once you do this, selling becomes a lot more straightforward.


So, in general, let’s start adding CTA's to more of your marketing. It’s easy, doesn’t cost anything and I guarantee that it will MASSIVELY boost your current conversion rate. 


Take it easy,


Daniel.


(P.S. Curious about how I’d handle the retargeting part of your advertising. You can:


Read this article HERE where I go into a bit more depth about how ANY business can retarget successfully.

OR


Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. No hard-selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form HERE)





 
 
 

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