How create Facebook ads that sell on autopilot.

As of today, Facebook ads are one of the greatest advertising opportunities since… ever.

No other method allows you to sell to your ideal customers, and profit from them in such a cost-effective manner.

In the next few minutes, I'm going to show you how, even as a complete novice, you can create...

Ads that sell on autopilot!

And that can be something as simple as how your text is laid out, just like this article.

All spaced out nicely. Makes it much less intimidating to read, doesn't it?

I'm telling you; you could have the most incredible, most impactful writing in the world... But if it looks as scary to read as getting in the ring with Mike Tyson, nobody is going to read it.

So keep your paragraphs short and sweet.

Which also means…

Cut out all the fluff. I remember I was clearing out some old files in my house recently when I found a history essay that I wrote in high school, and of the requirements for this essay is that it needed to be 5000 words.

No more, No less. So for old time's sake, I start reading it.

Just the first page later, I was in a coma due to boredum.

Why?

Because it was clear, that the actual information was really 1000 words of actual content, and 4000 words of fluff. It can be as long as short as you want it. So long as all the information on it is relevant.

Look at that initial draft in the review stage of your ad, and think "What does and doesn't need to be there?"

Not in a self-diminishing way, but in more of a 'readability for your reader' way.

When the reader starts to sense that your going slightly off topic, or writing about things that just arn't relevant to what your trying to offer them, they bounce.

Keep it simple and keep it relevant.

Which ties into the next point:

Think about what information would be relevant to your customer.

Put yourself in their shoes for a second.

Ask yourself; “If I was the ideal customer that would like to buy this product, what things would I like to hear”

I’m not talking about all the features of your product/service, or how long you’ve been in business, or even if you have friendly staff.

As interesting as that may be to you, your customer doesn’t care about that.

What will get your customer to buy is if you...

Connect your product/service to their deepest desires.

It doesn’t matter what you sell, people will only ever buy an item because it can get them closer to a specific goal or ambition that they have in mind.

Think about all the interactions with your customers, and how you have helped them fix their issues.

Chances are, the people who stumble across your ad are a pretty similar situations your current clients.

Leverage that.

Meaning...

Your headline must be relevant to their needs and desires!

If you want to create advertisements that actually sell, people need to actually read it in the first place.

That's the purpose of a good headline: to jump out at your audience and say "Hey, this is for me".

Get them to stop dead in their tracks, and devote time and attention to your brand.

And one of the best litmus tests that I've found to tell if your headline does exactly that is to ask yourself;

"If my ad was just the headline and the response mechanism, would it still sell itself?"

If it isn't, you’ve got to go back to the drawing board and come up with something new.

One last thing to bear in mind when it comes to writing ads: Every ad you ever run for the rest of your life must have an offer. From now on, you will have something measurable in every advertisement. Whether it's leads, traffic to the website, sales doesn't matter. This is where you go from randomly throwing money at an ad and seeing what sticks, to knowing exactly what returns you are getting on your advertising.

When your reader looks at the call to action at the bottom of your ad, you should make it absolutely crystal clear what action you want them to take.

"Click this button"

"Fill out this contact form"

"Follow the link to this page on our website"

"Do this, then that"

Humans are good at following instructions; even better at following clear and simple instructions.

So if at any point during your sales process your prospect is confused, they will do the worst thing imaginable... which is nothing.

Make it impossible for them to get confused by what you're offering.

Take it easy,

Daniel

(P.S. Always include a postscript in your sales messages. Sure, might piss off your English teacher, but a p.s. is an extremely effective way of getting an audience to take action without them even getting mad about it. Just another thing to know.)