How to Weed Out Non-Buyers.

Ahh yes, the bane of any business; non-buyers.

The people who just feel like wasting your time for the sake of their interest.

I’m going to show you the mistakes you could be making that might attract these types of customers and how you can deal with them using an industry-proven method.

Firstly…

Do not give away free stuff for social media growth.

I get it, it’s an easy way to gain likes and follows on your social media account.

But doing this just attracts the wrong types of crowds.

You know the kind of people I’m talking about; the “Giveaway Junkies”, the people that spend all day looking for companies giving out free stuff.

Coupons, Tickets, Free products, whatever they can find, they’ll apply for it.

Keep your accounts clear of those people because they can be the death of your business if you're not careful.

1k followers who will actually buy are better than 10k followers of complete strangers.

So no more giveaways.

Don’t sell on price. Selling based on price also attracts one of the worst customers too which are the ones that only buy based on price.

They will drain your business of profits if you're not careful because they are often the hardest people to sell to.

In fact, they are probably even harder to sell to than someone completely disinterested in your product.

Don’t try to stand out by saying you're cheaper than your competitors, or that you give loads of free stuff when purchasing something from your business.

Cut as many of these people out of your audience because they will wait and wait and wait before the price gets low enough to where they want to buy.

Yes, price is certainly a factor in why people buy products,

But it is not the main factor, for most anyway, and it's certainly not a factor for your best customer.

So don’t sell based on price either.

Instead… We qualify.

We make sure that the buyer is actually interested in what we have to offer.

Not doing this is like taking some random Joe Schmo off the street and putting him on the athletics team in the Olympics.

You can try, but don’t expect to come home with gold, or any medals for that matter.

One of the easiest ways you can do this is by asking a few basic questions on your contact form that would show that they are interested.

For example, if you were an interior decorator, and you wanted to generate more leads via a Facebook ad, you’d probably want to ask questions like

“Roughly, how big is the room that you need decorating?”, “What are you willing to spend on your room makeover?” “How long have you been considering having your room decorated?”

Questions like that at least, are going to save you both time and effort when following up with your prospects, not just because you’ll already know a little bit about their situation, but you also know that they’re interested in what you sell them.

It is very unlikely that you're going to get looky-lous and giveaway junkies, because there has to be some kind of commitment on the lead end.

You can’t sell to everybody, but you can sell to people who want or need your services, and that’s exactly who we are looking for when we qualify.

Saves you hours having to sift through non-buyers to get to the good ones.

---

If this post interests you, you're going to love what we could do for you.

Why not book an initial marketing consultation and see if we are a good fit.