If You Do This In Your Marketing, You’re Headed For Trouble!

Do you remember that ONE girl in school that you just couldn’t stop thinking about? 

Do you remember the nights spent cuddling your pillow dreaming about having her in your arms?

Perhaps the beautiful future you envisioned for the two of you?

Well, believe it or not, the majority of business owners follow this similar behaviour when running their establishment. 

And just like finding out that ‘ONE’ girl is dating another guy, it ends up in eternal heartache. 

Let me explain:  

Why ‘1’ is the worst number in business.

You see, in any endeavour, most business owners depend on that ‘ONE girl’ that makes all the company operations run smoothly.  

One key staff person.

One source of leads.

One big client.

BUT, what would happen if that ONE thing was completely shut off? Well now you’re dead in the water. 

And believe me, Murphy’s law in business is real: Whatever CAN go wrong, WILL go wrong, and often at the worst possible time imaginable.

In fact, business owners who rely solely on ONE marketing medium, as their way of getting clients are basically asking to get screwed over by big tech. I'm talking ad account shutdowns stopping their ads running, age restrictions on the content they produce etc. Pretty nasty stuff.

Which is why it is so important for you to make anything in your business, especially marketing, as bulletproof as possible.

Let me show you how to do it:

Make Your Marketing Hard To Kill

I want you to start making it a point to spot the “ones” in your business. Because every ‘one’ is an attack vector. A vulnerability waiting to be exploited. Ticking time bombs. You get the picture.

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And it’s even worse if you ignore a specific ‘one’ because you’ve convinced yourself that “this one is different”.

Spoiler alert: It really isn’t.

In marketing terms, this means we’re always looking to get an ad to work first… and then we branch it out across many different platforms.

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Meta ads working? Great. 

Now we can try Google adwords. And direct mail marketing. 

And email marketing. 

And cold outreach. 

And direct response marketing. 

And content marketing. 

And anything else that we can put our minds to.

This is the only dependable way to become ‘Hard to Kill’ or ‘Hard to Cancel’.

Take it easy,

Daniel

(P.S Need a little hand branching your marketing to different mediums? Why not get in touch with us HERE. 

We’ll take a look at what’s working, what isn’t, how it can be improved, and then we’ll recommend the best plan of action to gettting hordes of clients practically begging you to take their money.

Sound good? Click HERE to contact us.)