The only writing structure you need to create profitable ads.

When it comes to writing an ad, most business owners don’t have a clue what to say.

Which is why it’s often a never ending cycle of one business copying their competitors' marketing tactics, who don’t even know what they are doing.

Let me show you a rock-solid writing structure that is industry tested, and is guaranteed to get you more sales/conversions on your ad.

Problem, Agitate, Solve. (PAS)

This is your bread and butter writing structure that you can use for any form of advertising.

Let me give you an example; Let's say you were to open your bathroom door to find the pipes have burst in your toilet, and now it's leaking. Here is our problem.

The problems of having a leaky toilet mean you can’t use it, there is water spilling out causing your water bills to go through the roof, and having a leaky toilet just isn’t good. That’s our “agitate” phase.

Then we go online to find the nearest plumber closest to us. That's our “Solve” or “Solution phase”.

The PAS structure is almost an industry standard, and every successful salesman and/or marketer uses this formula to increase their sales.

So... how do you put this in writing?

First, you need to have a clear understanding of why your audience should buy from you.

Why would someone require your services?

Is it an emergency?

Is it something that they have been looking for a while?

Does your viewer go to sleep at night thinking about it?

Is it something that they know they should do, but just haven't done?

Get clarity on what problem you are trying to solve. Once you have that, make them understand why it's a problem.

If it's an emergency, you don’t really need to tell them why it's an issue, you just need to be there when they need you and most of the time, you just need to be the first search result for your type of business in that area.

If they've struggling with an issue for a while that you solve (e.g crooked teeth can be solved by a dentist), remind them why its an issue and why they shouldn't wait any longer to solve it.

Remember you're not trying to scare them; you're just showing them the reality of their situation.

After that, show them why you’re the best person to solve their problem.

And no, the reason shouldn't be because you’re cheap, or you that have the friendliest staff, or even how many years of experience you have.

Think "What are you doing that your competitors aren't?"

"Why does that make me better?"

"How can I leverage that?"

Did you notice that? I just did another PAS formula.

I hope you're starting to see why this is such an effective writing formula for any form of advertising whether it be FB Ads, or even writing postcards.

So go out and apply this writing structure to your advertising. It might be difficult at first, but when you start getting used to writing in this way, writing high perfoming ads will never be an issue. Alternatively, if you've made it this far into the article, we're probably going to be good fit. Why not book a free marketing consultation, and see if that reigns true. Otherwise, keep you eyes peeled for more content.